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Breville teams up with celebrity chef for new promotion
By Grant Shepherd
SYDNEY, NSW: Breville has confirmed that it has teamed up with Celebrity chef and My Kitchen Rules judge, Pete Evans, to offer Mum a little something extra with their new Breville appliance this Mother’s Day.
As a part of the new promotion, Breville will be giving away Pete Evans’ best-selling ‘My Table’ cookbook with the purchase of certain items in the Breville Professional 800 series and ikon series.
The book, which retails for $45, will be provided as a gift with purchase for the following items: Fresca Espresso Machine BES860, SmartOven BOV800, Wizz Planetary Mixer BEM800 and the Smart Grill BGR820.
This giveaway will be promoted in a national free-to-air TV advertising campaign surrounding the new BSC560 Slow Cooker throughout April.
“We’re excited to be leading up to the all important Mother’s Day sales period with a comprehensive TV, online, print and in-store campaign,” said David Gubbin, Breville brand director Australasia.
“The popularity of Pete Evans continues to rise and we are pleased to offer such a high quality cookbook as a gift with purchase. By purchasing one of the participating items consumers are essentially giving Mum two gifts for the price of one.”
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[Wed 10/03/2010 02:29:05]
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