Control your appliances with your iPhone: Miele at IFA

Miele has today revealed a sneak peak at what it will be unveiling at IFA 2010 in Berlin. The centrepiece of Miele's new innovations is an application for smartphones that enables users to monitor and control home appliances over wireless LAN technology. more...

[Thu 02/09/2010 11:21:06]

Comedy wins award for appliance maker

A well known whitegoods brand has won a Bronze Effie Award, honouring a significant achievement in advertising and marketing effectiveness. more...

[Wed 01/09/2010 10:38:09]

Fisher and Paykel: hope rests on Australia and China

Fisher and Paykel addressed its shareholders earlier this week at its Auckland corporate offices - giving shareholders an opportunity to see the product range as well as "cutting costs", according to its chairman Ralph Waters. more...

[Tue 24/08/2010 12:52:05]

Miele once again hitting high price points with freestanding fridge range

Miele has once again demonstrated its commitment to increasing average sales prices, introducing its new range of freestanding refrigerators for those consumers who want the best no matter the cost. more...

[Thu 19/08/2010 11:52:47]

F&P promotion built from the ground up

Showcasing appliances on reality television programmes has fast become a popular promotional ploy, and suppliers are quick to invest in new opportunities. more...

[Tue 10/08/2010 10:12:39]

Washing dishes by hand wastes water, claims supplier

Almost half of Australian households have a dishwasher, and while a third use it daily, 10 per cent never use their machine, according to the Australian Bureau of Statistics. more...

[Wed 28/07/2010 12:31:34]

Whirlpool whips up another Omo promo

Its promotion after promotion for whitegoods giant Whirlpool, with its announcement this morning of another cross promotion with laundry detergent brand Omo. more...

[Tue 20/07/2010 01:44:06]

Blanco's black pearls to celebrate 30 years in Australia

Blanco is currently awash with pearls, as the German major appliance company is celebrating the 30th anniversary of selling stainless steel appliances in Australia. more...

[Thu 15/07/2010 01:03:09]

Haier is back in Australia...and with very deep pockets

Haier is preparing to launch its first brand campaign since Fisher & Paykel took control of its sales and marketing in Australia. The campaign is set to run for nine months across a wide variety of media. more...

[Thu 15/07/2010 01:49:02]

Miele goes large on refrigeration: 'our service is better than yours'

Miele has gone on the front foot today, declaring its refrigeration after sales service to be unequalled in the Australian market. more...

[Tue 13/07/2010 03:09:52]

Nikon Australia is pleased to announce the release of its newest DX-format digital SLR; the Nikon D3100. more»

OLIN is proud to present the HD PVR ready, digital set top box. This feature packed gadget lets you enjoy all that digital TV has to offer on your existing TV set. As well as providing new channels, the PVR ready function allows you to record your favouri more»

Smeg's 60cm new Linear Pyrolytic Oven is the must have kitchen accessory that has caught the kitchen and design industries attention. With innovative and unique technologies and functions that make cooking easier and more controlled. Every cooking creat more»

This superlative, top-quality model makes the heart of even the most demanding coffee aficionado beat faster, and provides the thrilling experience of a full range of coffee enjoyment at the highest possible level. Variable, simple and individual. more»