Appliance giant Fisher and Paykel will later this month, in Melbourne roll out their newest appliances
as part of their new Grand Designs live section, after a superb display at the Good Food and Wine
show. The whole experience is aimed at bringing customers together with all the well-known brands
from industries such as landscaping, interior design, and renovations. They will then participate in
meetings where they can give advice and talk to people who have vast experience in those industries
when it comes to making improvements on their homes.
Peter Maddison will be at the event along with senior member of Grand Designs Kevin McCloud who
has been a host of the British show for what seems like forever. The duo will be at the event to have
a chat with and meet all the TV shows passionate fans.
As you could imagine, Fisher and Paykel is going to have an effective present in both cities when the
show launches. They are going to have a stand that will be specifically devoted for the company to
launch its appliances, with appliances from their laundry and kitchen range getting most of the
attention.
Julia Morrison who is Fisher and Paykel Experiential and Alliances Manager said that company will be
releasing their new brand of SmartDrive Front Loader washing machines in September. They are the
WashSmart and QuickSmart washing machines, to go with the AeroXL Condenser Dryer. Morrison
said that these appliances did not get much of a look in when they were on show at the Good Food
and Wine show and she feels that the Grand Designs event is the perfect opportunity for her
company to show off their non cooking appliances to the world.
Last year the Grand Designs show was held across two cities and the live show attracted more than
50,000 people to it and Julia Morrison is confident that her companies brand can have a big effect on
their customers this time around too.
She stats that for the first time last year, the Grand Designs event was held in Melbourne and the
numbers that they had for the shows were really promising, having nearly 30,000 all up across the
two days. She says that they are really excited about bringing the show back to Melbourne this year.
The event will be held in the later days of October, from the 25 th to the 27 th and from all accounts the
city is really excited about the upcoming shows.
As you can expect, the Grand Designs event has an extremely specific audience that they want to
target. It is mainly for customers who are always on the look out for ideas and options when it
comes to them making changes to their house, whether that be renovations or changing the layout
and design of their home. Morrison said that the company wants to do their best to make sure that
they stand out to this targeted audience.
Kitchen and Bathroom Designers Institute and hardware retail giant Masters are joining Fisher and
Paykel in being sponsors for the Grand Designs Live event. The events will be first held at the Sydney
Convention and Exhibition Centre from the 18 th through to the 20 th of October. Then it will be moving
down to Melbourne at the Convention and Exhibition Centre and be on show from the 25 th of
October through to the 27 th .
There will be a stand solely for Fisher and Paykel to show off their range of laundry appliances as
well as their kitchen appliances that they have at the Grand Designs event. So, if you are looking at
upgrading or simply want to improve your kitchen and laundry then attending this event is a must.
